Web design · Contractors & home services
Your website has one job: turn a homeowner who's looking into a booked estimate. We design contractor websites around that job, with your trade and area up front, tap-to-call, real project photos and a form people actually finish.
The essentials
Search “web design for contractors” and Google's AI summary lists these five essentials. They're the five pieces in the phone above, and the first things we check in any audit.
“Licensed roofer in Greenville, SC” tells a homeowner in two seconds that they're in the right place. A slogan or “Welcome to our website” doesn't.
Many homeowners look for a contractor from their phone. If they have to scroll or copy your number, some won't. The call button and WhatsApp stay one tap away.
Your license number, insurance, warranty and real reviews, near the top of the page instead of buried on an About page.
Before-and-after photos of jobs you finished, labeled with the service and the town. They sell the work better than any paragraph, and the labels help Google too.
Name, phone and what they need. “Get a free estimate” says what happens next. “Learn more” doesn't.
Sites we've built
After launch, Google started showing each site to people searching for that service near the business. Data from each client's Google Search Console.
654
Impressions in 13 days
Showing for “sod installation charlotte” and “land grading charlotte nc”.
23
Organic clicks, $0 in ads
A 4.1% click-through rate on searches like “junk removal concord”.
6.1
Average Google position
Page one without ads. Next goal: the searches that don't include the brand.
964
Impressions in 13 days
Appearing for “retaining wall installation in upper marlboro, md”.
What's included
Designed for the phone before the desktop, with light pages that load quickly on a job site with weak signal.
Kitchen remodels, retaining walls, stump grinding and junk hauling each get their own page, for customers and for Google.
Built with real local detail for each area you cover, not the same page with the city name swapped.
A short estimate form and a WhatsApp button on every page, connected to Google Analytics.
Your website and your Google Business Profile point to each other, with the same name, phone and services.
Google Business Profile optimizationEach language gets its own pages, set up so Google shows the right version to each visitor.
Before we build
A contractor site comes together faster with these. If you don't have all of them, that's normal. We gather them with you during planning.
Numbers and details, so we can show them where customers look.
Marked with the ones you want more of. Those get the most attention.
In order of priority, from the area you want most to the rest.
Before and after if you have them. Phone photos are fine.
So the site and the profile match from the first day.
The ones that mention a service or a town are the most useful.
By trade
Every trade sells differently, so every site is built a little differently.
Landscaping sites live or die by their photos. Before-and-after images of lawns, patios and retaining walls, planned around the jobs you want more of.
Repair, replacement and storm damage each get a page, with a fast way to ask for an inspection and your license and warranty in plain sight.
A project page per room or job type, with the process explained step by step, so homeowners know what to expect before they call.
FAQ
Google's own summary puts it well: Wix or Squarespace for a fast do-it-yourself site, WordPress for long-term SEO control with service and location pages, and an agency if you'd rather have it built around lead generation for you.
It depends on the number of service pages, galleries, forms and languages you need. We quote once we know the scope, after a free audit of what you have now.
It can write drafts and even code for a simple page. It can't take your job photos, know which services make you the most money or connect your site to your Google profile and tracking. Those decide whether the site brings calls.
For contractors, yes. Your Google profile, your ads and even AI assistants all send people to your website to decide. A site built to turn those visits into estimates is still the base of everything else.
A common checklist (context, content, community, customization, communication, connection and commerce). It's a useful reference, but for a contractor the five essentials above matter more.
Tell us your trade and the towns you serve. We'll review your current site, or help you plan a new one, and send you a plain-language list of what's missing, in English or Spanish.