Google Ads · Search & Local Services
Running ads on Google is easy. Getting back more than you spend is the hard part. We handle Google Ads management from setup to weekly changes, block the searches that waste money and track every call, form and WhatsApp message, so you know what each lead really costs.
What we do
Google's AI summary for this search describes three parts of the job. The third is the one we check first in every audit.
Choosing the right campaign types and building them around the services you sell and the towns you serve.
Keyword research, bids, ad copy tests and removing the searches that waste money, every week.
Conversion tracking so every click can be tied to a real call, form or WhatsApp message.
Campaigns
Three campaign types cover almost every contractor. We pick based on your trade, your area and whether the tracking is ready.
Your ad appears when someone searches for your service in your area, like “stump removal near me”. The most direct way to reach people ready to hire.
For many home service trades, Google shows these at the very top with a verification badge and your reviews. You pay per lead instead of per click. Not every trade qualifies, and we check yours first.
Google's automated campaign across Search, Maps and YouTube. It can work well once tracking is solid and waste budget when it isn't, so we only use it when the data is there to guide it.
Day one
A short list of negative keywords stops many wasted clicks. For contractors, these usually go in on day one.
They bring job seekers, not customers.
They bring people who want to do it themselves.
Unless you actually offer a free service.
Your budget stays where your trucks go.
How we manage it
Some call it PPC management. For a contractor it comes down to four habits that keep the budget working.
Calls, forms and WhatsApp are counted before any ad goes live.
Clear buying intent in, everything else out, reviewed every week.
Which searches brought leads and what each one cost, sent to you automatically.
AI automation reportsA profile with recent reviews and photos makes each click more likely to become a call.
Google Business Profile optimizationClient results
Organic results from our clients' Google Search Console. It's what builds up underneath while ads bring the first leads.
654
Impressions in 13 days
Showing for “sod installation charlotte” and “land grading charlotte nc”.
23
Organic clicks, $0 in ads
A 4.1% click-through rate on searches like “junk removal concord”.
6.1
Average Google position
Page one without ads. Next goal: the searches that don't include the brand.
964
Impressions in 13 days
Appearing for “retaining wall installation in upper marlboro, md”.
FAQ
It plans, builds and manages your campaigns, blocks the searches that waste money and tracks which ads turn into customers.
You set the budget and pay Google per click, or per lead with Local Services Ads. Click prices vary a lot by trade: one click for “roofers near me” averages about $25 in the U.S. We recommend a budget for your trade before you spend anything.
For a small area and a trade with little competition, it can bring a few leads a month. In competitive trades it often runs out before noon. We'll tell you what makes sense for yours.
There are two costs: what you pay Google for the ads, and the management fee. We quote the management after reviewing your account or your goals.
Local Services Ads show at the very top with a verification badge and charge per lead. Search ads charge per click and need a page on your website to send people to.
The one that tracks leads accurately and tells you honestly when something isn't working. Small business owners on Reddit put it well: look for an agency that sells a process, not promises.
Tell us your trade and the towns you serve. If you already run ads, we'll review your account for free and show you where the budget is going, in English or Spanish.